The evolution of technology and its adoption changed the face of the electronic music scene in the past twenty years, especially with the rise of social medias and advertising. These changes helped democratize electronic music, but they also came with many downsides.
Electronic music lovers will agree that it is difficult to find quality events in venues that match their expectations, when it is very easy to find mainstream venues and events on the internet or on social networks.
Organizing your parties can quickly become a real hassle. With numerous party directories, social networks and messaging applications, everything goes out the window.
"Honestly nowadays it's hard to find events on social networks, I prefer to ask my friends what they do directly by message."Arthur, electronic music fan in Paris
Finally, the growth of the electronic music sector has attracted many scammers who have relied on the resale of overpriced or fake tickets on the secondary market.
The main problem is the marketing cost associated with ticket sales. Today, venues do not have a platform that allows them to reach a new audience directly, being able to sell tickets, and at a low cost. It has become very difficult to create a faithful community.
"Since the end of the COVID19, the customers have been very motivated to party, but online marketing costs to promote events have exploded."Leo, party organizer
They don't have the means to acquire data on their ticket sales (including secondary sales) and customers to target artist bookings and consequently plan successful events.
With the covid crisis, clubs have remained closed for a long time and a lot had to definitly shut down. In addition, many people got used to not going out in the weekends, and clubs are now facing a lack of people coming to party.
Finally, the sector suffers from poor management of financial flows. Funds from ticket sales are frequently tied up before the event date, making it difficult for organizers to get cash advances.
Royalties generated by music sales and streaming are frequently marginal. Therefore, their only way to produce a stable and sustainable financial income is by having a sufficient and consistent amount of gigs paid at a correct fee.
Nowadays, unfortunately, it has become nearly impossible to break through and increase notoriety without being backed by influential labels or agencies. This situation has been deteriorated by the «number of followers» taking over talent. Considering this, many artists have to get side jobs to live decently.
"Sadly the world has shifted, it's not about the music anymore, it's about how many followers you have. Promoters, agents etc look for that first."Pig&Dan, electronic music artist duo
Thus, incredibly gifted artists do not have time to focus on developing their art, get discouraged, and remain anonymous.